Governor JB Pritzker
Research | General Consulting | Communications & Earned Media
Successfully advising JB Pritzker's victorious 2018 gubernatorial campaign and 15.7% lead with a focus on African American and progressive voters, leveraging data-driven canvassing, targeted advertising, and community outreach.
During JB Pritzker's 2018 gubernatorial campaign against incumbent Bruce Rauner, APS & Associates provided a political strategy aimed at winning the vote of African American and progressive constituents. The comprehensive plan included data-driven canvassing, community advertising, social media campaigns, faith community outreach, and strategic community visibility. This multifaceted approach led to Pritzker's victory with a 15.7% margin.