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CASE STUDY
AARP
Research | General Consulting | Communications & Earned Media
SERVICES PROVIDED
Transforming AARP Illinois' member engagement, through targeted communication strategies and materials, strengthening the organization's connection with its diverse member base, especially within Black and Latinx communities.
APS & Associates supported AARP Illinois through an increasing range of services over the course of our engagement. Initially, we worked with the AARP team to offer expert support and guidance on critical issues for members. This led to the firm role in directing the rollout of community engagement strategies and developing targeted communication materials and strategies, particularly focusing on engaging Black and Latinx members. Finally, our collaboration led to an enhanced relationship between AARP Illinois and its diverse member base, underlining effective community engagement.
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